Website Development for Fitness Instructor

Fitness Instructor, who moved his entire advertising budget from traditional advertising (newspapers, golden pages, flyers) over to Facebook. It costs a lot less, involves a lot less effort on his behalf and gets faster and more targeted results.

Website: http://google.com/

Purposes

  • Development site for sale personal trainer services
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 32 008 peoples
  • Attendance growth is 2 145%
  • Number of requests is 1 668
  • Increase in the number of requests 1 651%
  • Search phrases in the top-10 is 91%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook